Think about what is important to your visitors and create filters that are relevant to them.Īccording to Smashing Magazine, 42% of ecommerce sites don’t use category specific filters, not even for their core products. Product filters sort your products so visitors can focus on the items they’re interested in.

And that’s why product filters are important. Consider it the online version of window shopping. There are customers who hop on to your online store because they already know what they want. You will lose users and your bounce rate is likely to go up as well. If your website takes several seconds to load up, you are simply making things more difficult for yourself. People don’t like to wait more than a few seconds to view a product. If your store takes a long time to load, you are simply pushing customers away. You need fast ecommerce hosting for your store if you want to increase sales. Your job is to provide them with complete information about your products. This will help an average buyer make an informed decision about whether they should buy or not. You can shoot videos of products and then put them online. Essentially, you have to put up videos of products instead of simply putting up photos. Numerous studies have shown that putting up product demos is a great way to boost sales. Keep navigation as simple as possible allow users to move from one product page to another with relative ease, and track their behavior across the site to give them customized recommendations. Use best homepage practices to direct the visitor where they need to go. Then they will bounce off your website and never come back.

The higher the cognitive load, the tougher it is for the users to find what they want. Similarly, cognitive load in user experience is the amount of mental processing power required to use your website. Keep Navigation SimpleĬognitive load is the mental effort required to process and learn new information. It’s one of those simple ecommerce website best practices to follow. The more time they spend on your site, the higher their chances of buying from you. Your ultimate aim is to get people to spend more time on your website. Make it easy for your buyers to move from one product to another. For instance, put product recommendations at the bottom and include “frequently bought together” options as well. How easy is it for an average user to interface with your store? A streamlined user experience and interface is critical for the growth of your website. Limited imagery simply indicates lack of effort, and will deter buyers. Make sure you take ecommerce product images from multiple angles so that a prospective buyer can make an informed decision. It improves your conversion rate drastically. It’s one of the most common ecommerce design best practices. Since the customers cannot physically touch your product, high quality images help them to imagine owning the product. To ensure the best quality of the pictures, stick to your own style and create your own content instead of relying on third-party images. So choose the most attractive images and grab your customer’s attention. Use Appealing ImagesĪccording to Jeff Bullas – a content marketing influencer and social media strategist – 67% of online shoppers agree that the images of any product are more important than customer reviews or product descriptions. If the SSL certificate is not valid, most people will simply not shop from you. Here are some suggestions you can add to your website and elevate the trust level:Īlso, make sure you have a valid SSL certificate on your website. Unless you are a well-established brand, most customers won’t know what your brand is about, or even have heard of it. If you have a blog, link to it properly so that visitors or prospective buyers can get the information they need. Maintain the focus where it should be: on your products. Present your best selling products front and center, and let your users know of any current promotions and campaigns on the landing page. If your visitors receive lots of information the moment they log into your store, they might get confused. It’s one of the best ecommerce homepage best practices. The first thing you need to do is to get rid of clutter from your website. Here are several ecommerce website best practices that you need to adopt. There are several ecommerce best practices that will bring you in your customer’s good graces, and will convince people who are on the fence to buy from you. Experience Now! 15 Ecommerce Site Best Practices To Maximize Revenue

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